Technology and Customer Insight Manager

London, hybrid | Permanent | £60,000

Our client is a fast-growing, app-led consumer brand with a national estate and a membership offer. They want one person to own marketing’s platforms, customer data and performance reporting, and to turn that data into decisions for the commercial team.

The role

• Business owner of the marketing platforms (HubSpot and a lifecycle tool such as Iterable or Braze), including the roadmap, automation and integrations
• Customer data, segmentation and exclusions, kept compliant with GDPR and PECR alongside Legal
• Reporting and attribution covering campaigns, membership, app engagement and retention
• Practical recommendations on CRM, pricing, membership and partnerships
• The main marketing contact for Technology and Data, writing clear requirements for integrations and data flows
• Documenting processes and controls so the knowledge sits with the team

You’ll bring

• A background in marketing operations, CRM operations, marketing technology or customer insight
• Hands-on experience of a platform such as Iterable, HubSpot, Salesforce Marketing Cloud, Braze or Klaviyo
• Confidence with segmentation, lifecycle reporting and attribution
• Experience of consent and data governance in a marketing setting
• The ability to take a business ask and turn it into a spec technical teams can build from